Publications

  • Strategic Loyalty: Understanding Loyalty Economics, Trends, and Innovations to Make More Informed Strategic Decisions.

    Turn Customer Loyalty into Your Most Powerful Competitive Advantage

    Strategic Loyalty gives business leaders, loyalty professionals, and entrepreneurs the economic rigor, strategic frameworks, and real-world playbook to design, evaluate, and scale loyalty programs that drive measurable profit growth.

    By Laurent Guinand, PhD — 30 years in strategy consulting, former VP Strategy at AARP, former General Manager of the FIA's global loyalty program.

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  • The 2026 World’s Largest Loyalty Programs

    The 2026 Edition of "The World's Largest Loyalty Programs" is the first research project to showcase the largest loyalty programs worldwide.

    1 Program with over half a BILLION members!

    10 Programs with over 200M members each

    28 Programs with over 100M members each

    86 Programs featured globally

    The report also includes breakdowns and analyses by regions, home markets and program reach.

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